Analytics choice
PRAI asks for permission before loading optional analytics. If you reject analytics, Google Analytics and Microsoft Clarity are not loaded. Your choice is stored in your browser so the site can remember it.
Google Analytics 4
With consent, PRAI uses Google Analytics 4 to understand website visits, pages viewed, referral sources and interaction patterns. The GA4 property is managed through Google Tag Manager. Google can process device, browser, usage and approximate location information under its own terms and privacy information.
Microsoft Clarity
With consent, PRAI uses Microsoft Clarity to understand how visitors use the website through aggregated interaction data, heatmaps and session recordings. Clarity masks sensitive content by default. Microsoft can process technical and usage information under its own privacy terms.
Essential storage
The website can use browser storage that is necessary to remember your analytics preference and operate site features. This preference storage is not used for advertising.
Assessment form
The assessment form sends information you choose to provide to PRAI through Amazon Web Services. It does not require analytics consent to work.
External services
If you follow a link to LinkedIn, Instagram, Facebook or another external service, that service can use its own cookies or storage under its own policies.
Change your choice
Use the “Cookie preferences” control in the footer at any time to review your analytics choice.